A marketer specializing in AI took his business from inconsistent months to signing multiple 5-figure deals.
I did a podcast interview with Felix where we break down exactly how he scaled to $30K/mo in 30 days. In it, he also shares what opportunities his new business revenue has allowed him to unlock, including potentially moving out of his apartment into his dream home.
Felix was stuck with inconsistent months when he first came to me. He was world-class at what he did, and had a revolutionary AI marketing product, but wasn't able to attract enough leads. Because of this, he wasn’t sure how to hit consistent income months which meant anxiety within his business. Now, most people try to scale their business with the wrong things. They focus on the stuff that doesn’t really matter. This means your income spikes and dips. We wanted to avoid this entirely. Here's the 3-step strategy we implemented:
Scaling His Personal Brand
A lot of people sleep on this concept. But the truth is, there are only a few key engines any entrepreneur can activate at any given time in order to achieve a desired result. Since Felix's issue was lead generation, we needed more eyes on his brand and more eyes on his product. While Felix initially started on Facebook, we decided to add in X (Twitter) and build his brand there because there are many users in the business and tech niche, which aligned nicely with Felix's offer.
Email Marketing
Felix had an email list of 1,800 subscribers that he hadn't really tapped into. We focused on installing email marketing systems and creating compelling newsletters to build trust with Felix's audience, and nurture those leads into buying customers. We built a custom, story-based email marketing strategy for Felix and he immediately began implementing it in the 2nd and 3rd week.
Low-Ticket Funnel
The last piece of this puzzle is the low-ticket funnel. Felix had run live paid workshops in the past teaching about AI, and now, we connected the email marketing to this low-ticket offer. The reasoning? It's easier to get a stranger to pay you $1 first, and then $100, and then $15,000, rather than jumping to a 5-figure offer right away. Not only did this result in a significant amount of front-end sales, it also converted two $15,000 clients on the backend, leading to Felix's first $30,000 month in his business.
You can hear it directly from him here:
I found Audrey about a month after I hit my first $10k month. I had just started my Twitter account, and I felt anxious about how I am going to sustain my $10k month after month.
The problem with the saying 'the world is your oyster' is that you don't really know where to go from there, and that's exactly what I was facing. Too many choices and too little time.
Direction aside, I was also facing doubts in my implementation. Coming from a background of endless course joining and programs, my head is filled with theories, but I never had a lot of feedback in all the program in terms of my execution, namely in copywriting. Audrey's assistance was invaluable during that time, when I was able to just send her my work and get her feedback on a day-to-day basis. Not needing to wait for the 'bi-weekly' or even 'weekly' calls filled with dozens of other people the way I experienced in more mainstream programs.
On top of that, seeing her own results in audience size, list size, and revenue really lit a fire up my ass. Nothing is as motivating as watching someone who's just a few steps ahead of you thriving the way she did.This combination of motivation and daily feedback allowed me to write daily emails to my list that gotten a lot of people joining my workshop, the end of which I placed a call to action to get on a call with me.
Gotten a number of applications, the end of which I converted a number of high ticket sales. Working with her for only one month, not only was I able to sustain my $10k month, I TRIPLED my target, hitting my $30k month for the first time.
I was having a hard time scaling revenue in a way that aligned with my business philosophy. Audrey helped me do exactly. Not only did she help me scale revenue, she helped me do it in a sustainable manner. I started earning more and working less as a result. Her expertise on branding, marketing and sales is second to none.
Saurabh
Brand Coach
Audrey's been a great help for helping me on getting crystal clear my offer and get clarity on my positioning. Initially struggled with that, and she provided me lots of guidance on how to approach business from a strategic point of view + improving my process flow.
Sarah Tan
Venture Design Partner
A true gem. Audrey has a knack for breaking down your goals into actionable steps and helping you get closer to your goals. I was looking for some extra help to drive more revenue and really dig into the 'sales' side of my business. Since I started working with her I've expanded my opportunities and the success keeps rolling in. Audrey was an endless source of advice, wisdom, and encouragement.
Brian To
Ghostwriter
Audrey was instrumental in helping me understand how to grow an audience. With her guidance, I had a much better understanding of how to attract inbound clients through X, leading to tangible growth and opportunities.
Aadil
Ads for DTC Brands
I was completely new to the online coaching space when I discovered Audrey. I have years of experience marketing and building online businesses but the resources Audrey provided have been invaluable. It’s completely opened my eyes to effective sales and starting a service-based business.
Ehi Sarah
Digital Product Creator
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